Why Market your Business on Facebook?

                 Why Market your Business on Facebook?

Facebook is the currently the biggest social media and networking platform in the entire world topping one billion users, of which over 50% of them are active daily.  Marketing is a numbers game so you are missing out if you are not tapping into a market as big as this. Why would you market your business on Facebook?  All the successful businesses have learned that you can reach a much bigger audience, and if you want to succeed you must use it to market your business.

Why Market Your Business on Facebook? Because it works!

Facebook is becoming so big that it recently took over Google as the website that got the most traffic in a single day.  This means that Facebook is becoming bigger than Google itself.  How would you like a piece of that pie?

Facebook is also a great place to “soft sell” your products, because a lot of normal users don't know that you can actually use Facebook as a marketing platform for your business.  Facebook makes it simple to generate laser targeted visitors that some people don't even know about. 

Those of them that don't know this are losing out big time.  You don't want to be one of those people.  You also don't want to trailing behind the competition cleaning up only a few measly scraps after you realize Facebook is necessary for your online business  to succeed?  Another great reason for marketing with Facebook is that there is a multitude of different ways to use this website to market your websites and products and many ways to turn these users into cash.

You can use profile updates, friends requests, groups, fan pages, events, social ads, the marketplace, pictures, videos and a lot more.

In the Facebook Marketing Extreme course, you will find out exactly how you can use all these free techniques to generate massive amounts of targeted website visitors easily, as well as learn how to use the social media ads of Facebook to get those lazer targeted visitors to your sites and page.  These ads are probably the most targeted form of traffic on the internet today.

Facebook For Business Basic Philosophy

Facebook is an ideal place to start a business. Think about it. There are literally millions of users on the site. They belong to groups and networks. They use the different site applications. Basically, they are sharing their lives and interests with you so that you can help enhance it.

If you look back at the Social Networking chapter, you'll notice that we talked about the ethic of social networking. These absolutely apply when using the site to promote your business. You first need to make sure that your actions aren't violating the terms of use. If they are, you need to change your approach.

Also, make sure that no matter what you're trying to accomplish, that you don't use the Facebook to SPAM people. You will not be successful on the social media site this way. You'll only annoy people and make them possibly want to de-friend you.

If you follow the terms of use and use the site ethically, you won't shouldn't have any problems.

The Basic Philosophy

The basic philosophy behind using the site for business is to do what you can to build a community around your profile, service, and/or product. If you just post a bunch of product links and a sales pitches, people won't respond to that. They want to get to know the company or brand and have a good time there.

For example, if you run a fantasy football site, your profile will focus on your love for the game. You may also start a group with fantasy football as the theme. You can post your ad and the link for your fantasy football service in the group and those who are interested will click on it.

If people learn to trust your voice and understand that you're on the site to get to know them, they'll respond to that and buy your product or decide to use their service.

To further enhance your group and encourage participation you can create and/or add applications, post a poll, and hold meetings where your group members can discuss things.

Get Exposure for your Product and/or Service

Your basic goal is to use Facebook to get exposure for your product or service. You can use the site to introduce people to your product. An important aspect of this is to use the website to help build a brand. On websites like Facebook you do this by building a sense of community.  Even if your product is a little uninteresting (for example, a topic related to finances) you need to do your best to make sure that you somehow make it interesting to your potential customers.

The way Facebook works is that you need to find a way to keep people engaged and interested in what you have to offer. You can do this through applications, groups, and by attracting potential customers based on what's on your profile.

Build a Sense of Community

In order for your online business to succeed on Facebook, you need to build a sense of community. People crave this sense of belonging - it's a basic fact of human nature. In order for your business to succeed, you can't sell to them. You need to make people understand that you want to belong to them, that you want to create a placed for people to go and participate in what you're offering.

People want to be introduced to new ideas. They want to find people with the same interests. They want to connect with others and form friendships on the site. If you are going to use the site for business purposes, this is something that should always be in the front of your mind. Creating Facebook appications is another great idea that will keep your users involved.


How You Can Use Facebook For Business

So, how exactly can you use Facebook for business? There are several different things you can do with your account, and all of them will lead to your eventual success. When you decide to run a business from your Facebook account, you can choose the activities that make sense for your goals.

Here's a list of what you can do with your account:

1.  Promote a business or a service.

2.  Create a user base and a customer base.

3.  Test a niche to make sure you can sell a product on the internet.
       
4.   Create Facebook Applications

5.   Keep it interactive and fun (Contests, Games, Apps, etc...)




6.   Socialize with Your Users