Why Market your Business on Facebook?

                 Why Market your Business on Facebook?

Facebook is the currently the biggest social media and networking platform in the entire world topping one billion users, of which over 50% of them are active daily.  Marketing is a numbers game so you are missing out if you are not tapping into a market as big as this. Why would you market your business on Facebook?  All the successful businesses have learned that you can reach a much bigger audience, and if you want to succeed you must use it to market your business.

Why Market Your Business on Facebook? Because it works!

Facebook is becoming so big that it recently took over Google as the website that got the most traffic in a single day.  This means that Facebook is becoming bigger than Google itself.  How would you like a piece of that pie?

Facebook is also a great place to “soft sell” your products, because a lot of normal users don't know that you can actually use Facebook as a marketing platform for your business.  Facebook makes it simple to generate laser targeted visitors that some people don't even know about. 

Those of them that don't know this are losing out big time.  You don't want to be one of those people.  You also don't want to trailing behind the competition cleaning up only a few measly scraps after you realize Facebook is necessary for your online business  to succeed?  Another great reason for marketing with Facebook is that there is a multitude of different ways to use this website to market your websites and products and many ways to turn these users into cash.

You can use profile updates, friends requests, groups, fan pages, events, social ads, the marketplace, pictures, videos and a lot more.

In the Facebook Marketing Extreme course, you will find out exactly how you can use all these free techniques to generate massive amounts of targeted website visitors easily, as well as learn how to use the social media ads of Facebook to get those lazer targeted visitors to your sites and page.  These ads are probably the most targeted form of traffic on the internet today.

Facebook For Business Basic Philosophy

Facebook is an ideal place to start a business. Think about it. There are literally millions of users on the site. They belong to groups and networks. They use the different site applications. Basically, they are sharing their lives and interests with you so that you can help enhance it.

If you look back at the Social Networking chapter, you'll notice that we talked about the ethic of social networking. These absolutely apply when using the site to promote your business. You first need to make sure that your actions aren't violating the terms of use. If they are, you need to change your approach.

Also, make sure that no matter what you're trying to accomplish, that you don't use the Facebook to SPAM people. You will not be successful on the social media site this way. You'll only annoy people and make them possibly want to de-friend you.

If you follow the terms of use and use the site ethically, you won't shouldn't have any problems.

The Basic Philosophy

The basic philosophy behind using the site for business is to do what you can to build a community around your profile, service, and/or product. If you just post a bunch of product links and a sales pitches, people won't respond to that. They want to get to know the company or brand and have a good time there.

For example, if you run a fantasy football site, your profile will focus on your love for the game. You may also start a group with fantasy football as the theme. You can post your ad and the link for your fantasy football service in the group and those who are interested will click on it.

If people learn to trust your voice and understand that you're on the site to get to know them, they'll respond to that and buy your product or decide to use their service.

To further enhance your group and encourage participation you can create and/or add applications, post a poll, and hold meetings where your group members can discuss things.

Get Exposure for your Product and/or Service

Your basic goal is to use Facebook to get exposure for your product or service. You can use the site to introduce people to your product. An important aspect of this is to use the website to help build a brand. On websites like Facebook you do this by building a sense of community.  Even if your product is a little uninteresting (for example, a topic related to finances) you need to do your best to make sure that you somehow make it interesting to your potential customers.

The way Facebook works is that you need to find a way to keep people engaged and interested in what you have to offer. You can do this through applications, groups, and by attracting potential customers based on what's on your profile.

Build a Sense of Community

In order for your online business to succeed on Facebook, you need to build a sense of community. People crave this sense of belonging - it's a basic fact of human nature. In order for your business to succeed, you can't sell to them. You need to make people understand that you want to belong to them, that you want to create a placed for people to go and participate in what you're offering.

People want to be introduced to new ideas. They want to find people with the same interests. They want to connect with others and form friendships on the site. If you are going to use the site for business purposes, this is something that should always be in the front of your mind. Creating Facebook appications is another great idea that will keep your users involved.


How You Can Use Facebook For Business

So, how exactly can you use Facebook for business? There are several different things you can do with your account, and all of them will lead to your eventual success. When you decide to run a business from your Facebook account, you can choose the activities that make sense for your goals.

Here's a list of what you can do with your account:

1.  Promote a business or a service.

2.  Create a user base and a customer base.

3.  Test a niche to make sure you can sell a product on the internet.
       
4.   Create Facebook Applications

5.   Keep it interactive and fun (Contests, Games, Apps, etc...)




6.   Socialize with Your Users

Top Three Tips to Get Your Website Ranked on Page One of Google

Top Three Tips to Get Your Website Ranked on Page One of Google - Search Engine Optimization, Social Media, and Quality Back Linking

 

                             Tip 1: Search Engine Optimization

SEO, Social Media, and Quality Back Links to Rank on Page One

Search Engine Optimization or SEO should not be taken lightly.  Make sure you take the time to understand what exactly and who are you planning to target. It is a good idea to select anywhere from five to 10 keyword phrases. If you have just started your online business or have a brand new website, then it is a good idea to select less competitive keyword phrases. Targeting more long-tailed key-phrases with three to five words, rather than single key-words will get you ranked much more quickly with the search engines. Always provide the proper Title, meta, and Alt tags. You can get WordPress plugins that will set this up for you.  Make sure your content is relative to your Meta tags.  Always include at least one of your keyword phrases in your titles, tags and content of each article and post on you website.  Make sure that your website is easy for your visitors to get around.  Doing these things will get you ranked in the search engines in no time at all.

Tip 2: Social Media

Once you are done with your on-page optimization make a list of quality social media networking sites where you can go and bookmark your important web-pages and posts into these social sites. You should also create a blog that is relevant to your services and post good content on these and make them more interactive for more visitors to visit them.

Statistics show that buyers rely heavily upon social media sites for researching products and services.
Therefore it is vital that you not only have relevant and updated content on your website, but you must be showing up where they are searching for you. To do this you need to put the effort into integrating yourself with the big  social media websites.

Tip 3: Quality Link Building

After you've joined some social media sites, put your best of efforts to get as much inbound quality links that you can. There are multiple ways that you can work on to achieve a golden value for your website. At the outset, submit your website URL to 100+ Search Engines and 500+ Quality online directories that give you quality link-backs. Write good relevant articles and submit them into quality Article sites. You may also submit press-releases into quality press-release directories. You can put your Ads into free classified directories. Link-exchange programs are another avenue, but Google doesn't give these links as much weight as they used to.  Another great way of social media marketing and link building is to post comments on good blogs or in forums which will also give you a rich quality of back links.


You are sure to get high traction through search engine optimization, social media, and link building.  If put in the effort and use these three tips you will rank on page one of Google.  It's not as difficult as you think.  Take the time to set out a plan to optimize your website, use social media sites, and build quality back links and you will find yourself ranking at the top of the search engines.  Once your signed up for the sites and get a system going, you'll realize just how easy this is.  To learn more about these tips and more go to http://makingmoneyhoney.org or to optimize your sites with WordPress plugins go to http://infouneed2now.com/WordPressPlugins.
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